For the second year in a row, Simone I. Smith – cancer survivor, jewelry designer, and wife of entertainment mega star LL Cool J – was invited to showcase her upcoming jewelry line with Macy’s executives during their annual meeting in Las Vegas, Nevada, on August 25. Once again, she asked the American Cancer Society to participate in the event as her special guest. Taking part in this event allowed the Society to network with Macy’s leadership and strengthen this cause marketing relationship.
Since 2011, the Society has collaborated with Smith on a cause marketing relationship based on her jewelry line. The relationship has yielded great results for the Society in three areas: income, media impressions, and new relationships. Smith has appeared in major television programs and magazines, as well as in niche outlets, raising awareness about and encouraging donations to the Society through sales of her jewelry items. She has also facilitated opportunities for the Society to engage other influencers in the entertainment and retail industries.